Introduction to Advertising Theory

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Model: ISBN-9781836830306
ISBN: 9781836830306

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1. Foundations of Advertising 2. Advertising Theories and Models 3. Consumer Behavior and Advertising 4. Advertising Strategies 5. Media and Advertising 6. Creativity in Advertising 7. Advertising Ethics and Regulations 8. Measuring Advertising Effectiveness 9. Advertising and Cultural Influence 10. Social Media and Advertising 11. The Role of Technology in Advertising

Book Info
Author	Ivy Harper
Page No	290
Year	2025

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