Media Planning and Strategy

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Model: ISBN : 9781836833352
ISBN: 9781836833352

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1. Introduction to Media Planning 2. Media Objectives and Target Audience 3. Media Research and Data Analytics 4. Media Mix and Channel Selection 5. Traditional Media Planning 6. Digital Media Planning. 7. Social Media and Influence Strategy 8. Media Scheduling and Budgeting 9. Media Buying and Negotiation

Book Info
Author	Jonathan Reed
Page No	304
Year	2026

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