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Introduction to Advertising Theory

Introduction to Advertising Theory
Introduction to Advertising Theory
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  • Model: ISBN-9781836830306
  • ISBN: 9781836830306
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1. Foundations of Advertising 2. Advertising Theories and Models 3. Consumer Behavior and Advertising  4. Advertising Strategies  5. Media and Advertising  6. Creativity in Advertising  7. Advertising Ethics and Regulations  8. Measuring Advertising Effectiveness  9. Advertising and Cultural Influence  10. Social Media and Advertising  11. The Role of Technology in Advertising

Book Info
Author Ivy Harper
Page No 290
Year 2025

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