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Media Planning and Strategy

Media Planning and Strategy
Media Planning and Strategy
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  • Model: ISBN : 9781836833352
  • ISBN: 9781836833352
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1. Introduction to Media Planning  2. Media Objectives and Target Audience  3. Media Research and Data Analytics  4. Media Mix and Channel Selection  5. Traditional Media Planning 6. Digital Media Planning. 7. Social Media and Influence Strategy  8. Media Scheduling and Budgeting  9. Media Buying and Negotiation 

Book Info
Author Jonathan Reed
Page No 304
Year 2026

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